Mapping Consumer Financial Services through a new lens.

Unpacking and explaining the Peak Paradox model is here, you will need this backgrounder to understand the model so that this article will make sense; it is a 5-minute read. A new way of seeing the same thing will mean we can act differently; this is the peak paradox model’s core tenet.

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What do we learn?

Financial services are a very cluttered landscape. Just offering slicker, quicker, faster, less paperwork, and sexy digital services are avoiding the very core of the problem that the Peak Paradox model exposes. Yes, we can play with terms and marketing. We can create great names, become ever more personalised and seemingly more differentiated in niche services, but fundamentally avoid the conflicts and tensions this creates.

Digital NED. plurist, polymath and pioneer #sense_making #digital #strategy #humanity #data #ethics #governance #oversight

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